CONTENT EXECUTIVE

Job Description

• Social Media Content Production: Develop content ideas, brief designers/video editors, and join on-site shoots at YOLA centers when needed. Handle basic short-form video editing using CapCut or equivalent. Ensure final content stays aligned with the original idea.
• Content Writing: Research audience behavior and trends; write scripts and captions for Facebook, TikTok, Instagram, YouTube, Zalo OA, PR, and other channels.
• Monthly Content Planning: Build and manage monthly content calendars and adjust content based on performance data.
• Cross-functional Collaboration: Work with teachers, students, and center staff to collect stories, learning achievements, and classroom moments for content.
• Community & Trends: Monitor TikTok/Facebook trends in education and parent-related topics; create relevant content to increase reach and engagement.
• Measurement & Optimization: Report monthly on reach, engagement, follower growth, video views, and organic leads; identify what works and recommend improvements.
• Brand Consistency: Ensure all content follows YOLA’s brand guidelines in tone, visuals, and educational messaging.
• Perform other content production and creative tasks as assigned by the manager.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields; experience in advertising agencies or communications teams in education, retail or similar industries.
• 1–3 years of experience in social media content/copywriting, with specific channels or campaigns demonstrating results.
• Strong and natural Vietnamese writing skills; good English reading comprehension for working with program materials and international teachers.
• Understanding of algorithms and content formats on at least 2 of: Facebook, TikTok, Instagram, YouTube.
• Basic skills in CapCut, Canva, and social media insights dashboards.
• Able to manage content schedules and deadlines independently.
• Preferred: Experience creating content for English centers, schools, EdTech, or products targeting parents.
• Experience building a personal or brand channel from 0 with consistent engagement.
• Comfortable hosting or appearing in short-form videos.
• Basic knowledge of Ads and SEO to collaborate with the Digital team.
• Key metrics: Follower growth, organic views/reach, engagement rate, on-time content delivery, and organic leads.
• Proactively use AI to improve efficiency in research, ideation, moodboarding, concept development, image generation, and asset creation.