AT YOLA WE OFFER:

• A set of unique and effective learning products and support services catering to the learning needs of our students
• A strong internal personal and professional support network
• An exciting, close-knit, fun and professional working environment
• Job diversity and opportunity to learn new skills
• A clear career path and development plan for progress into senior positions

JOB DESCRIPTION

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Developing and executing the Company‘s Digital Marketing and Lead Generation strategies.
• Overseeing digital content in all formats and channels.
• Repurposing content for different mediums including social media and video.
• Working alongside the social media team to create content for the different social media channels.
• Optimizing and tracking, analyzing the websites‘ performance and digital channels to acquire business prospects.
• Developing, testing and tracking new marketing channels.
• Utilize strong analytical ability to evaluate end-to-end customer experience and conversion optimization to deliver an exceptional purchase journey.

JOB REQUIREMENT

• Bachelor of Arts or Sciences with 8-year experience in marketing or relevant fields.
• Proven experience as Digital Marketing Manager or similar role.
• Good understanding of digital marketing systematic and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/ SEM.
• Deep knowledge of web analytics tools; working knowledge of ad serving tools and creative content writing.
• Analytical mindset, critical thinking, excellent communication and interpersonal skills.