JOB DESCRIPTION

• Support team to develop the overall digital marketing strategy
• Implement digital marketing activities on social channels (Google, Facebook, Tiktok, Zalo, Social Media,)
• Manage the creation of relevant and engaging digital content for publication on various digital platforms
• Conduct research on market trends, brand audiences, and competitors, and end-to-end consumer journeys to drive engagement and conversions
• Keep abreast of emerging digital tools and platforms, digital marketing trends, new technologies
• Weekly/monthly report or some other reports required by Manager
• Track reports with CRM, BM, Data Studio and other tools to improve performance
• Design and oversee strategy & execution of digital marketing, especially on platforms such as Facebook, Google, TikTok, and LinkedIn.
• Content writing ( for Digital Ads)
• Can use Google Data Studio to analyze digital performance.
• Automation set up such as Email MKT, SMS Marketing, Chatbot
• Record, evaluate, and report on the performance of marketing campaigns and suggest improvements
• Monitor campaign budgets and ensure successful delivery of KPIs
• Coordinate with both internal and external creative teams to organize digital marketing campaigns
• Identify the latest trends in digital marketing and test their feasibility
• A/B test campaigns for different user segmentation
• Other duties and responsibilities will be assigned by Manager

JOB REQUIREMENTS

• Minimum Bachelor Degree.
• Good command of both Vietnamese and English.
• At least 3 years’ working experience in a similar field.
• Demonstrated experience managing Facebook ads, Chatbot, Messenger ads, other types of popular social media marketing.
• Solid understanding of budget and performance optimization.
• Knowledgeable of digital analytics, web and social media metrics.