SENIOR DIGITAL MARKETING

Salary: Negotiable

Location: YOLA HEAD OFFICE

Team: MARKETING

Application deadline: 01/02 — 31/03/2023

Job Description

JOB DESCRIPTION

  • Support team to develop the overall digital marketing strategy
  • Implement digital marketing activities on social channels (Google, Facebook, Tiktok, Zalo, Social Media,)
  • Manage the creation of relevant and engaging digital content for publication on various digital platforms
  • Conduct research on market trends, brand audiences, and competitors, and end-to-end consumer journeys to drive engagement and conversions
  • Keep abreast of emerging digital tools and platforms, digital marketing trends, new technologies
  • Weekly/monthly report or some other reports required by Manager
  • Track reports with CRM, BM, Data Studio and other tools to improve performance
  • Design and oversee strategy & execution of digital marketing, especially on platforms such as Facebook, Google, TikTok, and LinkedIn.
  • Content writing ( for Digital Ads)
  • Can use Google Data Studio to analyze digital performance.
  • Automation set up such as Email MKT, SMS Marketing, Chatbot
  • Record, evaluate, and report on the performance of marketing campaigns and suggest improvements
  • Monitor campaign budgets and ensure successful delivery of KPIs
  • Coordinate with both internal and external creative teams to organize digital marketing campaigns
  • Identify the latest trends in digital marketing and test their feasibility
  • A/B test campaigns for different user segmentation
  • Other duties and responsibilities will be assigned by Manager

JOB REQUIREMENTS

  • Minimum Bachelor Degree.
  • Good command of both Vietnamese and English.
  • At least 3 years’ working experience in a similar field.
  • Demonstrated experience managing Facebook ads, Chatbot, Messenger ads, other types of popular social media marketing.
  • Solid understanding of budget and performance optimization.
  • Knowledgeable of digital analytics, web and social media metrics.

Application form

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