Salary: Negotiation

Location: YOLA HEAD OFFICE, 4th Floor, Sunny Tower, 259 Tran Hung Dao, District 1, HCMC


Application deadline: 01/10 — 31/10/2019

Job Description


  • Take responsibility for achieving goals for lead generation, enrollment, revenue, and other metrics for all educational programs and services offered by Yola
  • Develop and execute an annual marketing and student recruitment strategy and plan within the agreed annual marketing budget
  • Manage, develop, promote and support the Yola brand and other product brands through all marketing communications including public relations, website content and copy, email and mobile marketing campaigns, online and offline events
  • Lead and manage a consumer-driven brand team which focuses on maximizing growth, optimizing profitability and building brand equity through specific brand campaigns and impactful marketing activities
  • Provide effective coaching to develop the staff and build the talent pool for the organization
  • Work closely with Center Managers to monitor the trend of inquiries, placement tests, repeat registrations, and other relevant key success metrics
  • Monitor market and consumer intelligence and analyze the competitive landscape
  • Be responsible and take high ownership of the look and feel of the centers to ensure a professional
  • Develop and maintain relationships with local high schools, universities, or any strategic partners
  • Manage design, development and production of all marketing collaterals, program guides, and other services guides as needed in the promotion of Yola to prospective students, parents and public at large
  • Build relationships with key stakeholders to ensure strong collaboration and support for the implementation of marketing initiatives and promotional campaigns
  • Perform other duties required by Marketing Director



Key Qualifications:

  • Bachelor’s degree
  • Strong planning and organizational skills with the flexibility to handle multiple tasks
  • Knowledge of, or ability to learn quickly about, educational programs and services
  • Self-motivated, confident and optimistic demeanor with an ability to thrive in a fast-paced environment
  • Result-oriented, initiative, flexible with a passion to learn
  • Willingness to work sometimes outside of standard office hours in order to meet business objectives

Required Experience

  • At least 3 years of full-time working experience in marketing, sales, communication, or customer service, preferably in a consumer (B2C) context
  • 1-2 year of management experience directly managing a team of at least 5 staff
  • Experience in a result-oriented, service-focused environment would be a big plus
  • Demonstrated a good team-building spirit
  • Demonstrated experience of taking initiative and taking significant ownership of the work

Required Competencies & Skills

  • Passion for private education sectors and consumer brands
  • Ambitious, hardworking and willing to learn
  • Strong leadership skills
  • Creative, initiative, can-do attitude
  • Strong problem solving, analytical and quantitative skills
  • Possess a high level of energy and exceptional details to attention
  • Comfortable in interacting with senior executives inside and outside the company
  • Be able to work under pressure
  • Good multitasking skills, attention to detail

Application form

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