# CONTENT EXECUTIVE

> Job Description Social Media Content Production: Develop content ideas, brief designers/video editors, and join on-site shoots at YOLA centers when needed

URL: http://career.yola.vn/en/jobs/content-executive-en/
Cập nhật: 2026-09-18T15:08:29+07:00

## Job Description


 - Social Media Content Production: Develop content ideas, brief designers/video editors, and join on-site shoots at YOLA centers when needed. Handle basic short-form video editing using CapCut or equivalent. Ensure final content stays aligned with the original idea.

 - Content Writing: Research audience behavior and trends; write scripts and captions for Facebook, TikTok, Instagram, YouTube, Zalo OA, PR, and other channels.

 - Monthly Content Planning: Build and manage monthly content calendars and adjust content based on performance data.

 - Cross-functional Collaboration: Work with teachers, students, and center staff to collect stories, learning achievements, and classroom moments for content.

 - Community & Trends: Monitor TikTok/Facebook trends in education and parent-related topics; create relevant content to increase reach and engagement.

 - Measurement & Optimization: Report monthly on reach, engagement, follower growth, video views, and organic leads; identify what works and recommend improvements.

 - Brand Consistency: Ensure all content follows YOLA’s brand guidelines in tone, visuals, and educational messaging.

 - Perform other content production and creative tasks as assigned by the manager.




## Requirements


 - Bachelor’s degree in Marketing, Communications, Journalism, or related fields; experience in advertising agencies or communications teams in education, retail or similar industries.

 - 1–3 years of experience in social media content/copywriting, with specific channels or campaigns demonstrating results.

 - Strong and natural Vietnamese writing skills; good English reading comprehension for working with program materials and international teachers.

 - Understanding of algorithms and content formats on at least 2 of: Facebook, TikTok, Instagram, YouTube.

 - Basic skills in CapCut, Canva, and social media insights dashboards.

 - Able to manage content schedules and deadlines independently.

 - Preferred: Experience creating content for English centers, schools, EdTech, or products targeting parents.

 - Experience building a personal or brand channel from 0 with consistent engagement.

 - Comfortable hosting or appearing in short-form videos.

 - Basic knowledge of Ads and SEO to collaborate with the Digital team.

 - Key metrics: Follower growth, organic views/reach, engagement rate, on-time content delivery, and organic leads.

 - Proactively use AI to improve efficiency in research, ideation, moodboarding, concept development, image generation, and asset creation.